By Ina Goller,John Bessant

Creativity for Innovation Management is a rigorous but utilized advisor which illustrates what creativity is, why it concerns, and the way it may be built at either person and crew degrees. not like many technique-oriented books, this ebook will mix concept and perform, drawing at the most recent learn in psychology, organizational behaviour, innovation and entrepreneurship.

This fascinating new textual content outlines the mandatory talents and competences for cutting edge and inventive methods. It offers possibilities to discover those and in addition to increase them through a large choice of actions associated with appropriate instruments and methods, in addition to quite a number case reviews. by means of operating via key competence components at own after which crew degrees, scholars then have a chance to perform and improve those abilities.

This might be complemented by means of on-line assets on the way to offer scholars with entry to key instruments and strategies plus actions to assist enhance their creativity. This textbook is perfect for college students of innovation, administration and entrepreneurship, in addition to pros in these industries that are looking to excel via constructing and utilising their very own creativity at work.

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Creativity for Innovation Management by Ina Goller,John Bessant

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