By Tom Bower,Frank van der Knoop

Bransons imago is altijd feilloos geweest. De Golden Boy. Heeft hij de enorme verwachtingen waar kunnen maken of zijn we allemaal voor de gek gehouden door een briljant poseur? Zijn imago was once tot nu toe onberispelijk: de charismatische schoolverlater die biljonair werd. Richard Bransons moed en succes bezorgden hem miljoenen aanbidders en maakten hem tot een voorbeeld voor (aspirant-) marketers over de hele wereld.

In Branson ontmaskerd wordt het schimmige verhaal achter Bransons laatste projecten ontrafelt.Van het enorme succes van mobiele telefoons tot zijn in moeilijk heden verkerende luchtvaartmaatschappijen en lang uitgestelde plan om multimiljonairs de ruimte in te sturen.

Tom Bower is een gerenommeerd biograaf. Van zijn hand verschenen onder andere biografieën over Simon Cowell, Conrad Black en Robert Maxwell. In 2000 schreef Bower al eerder een geautoriseerde biografie over Richard Branson. In Branson ontmaskerd ziet Bower de waarheid over het Bransonimperium onder ogen.

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Branson ontmaskerd (Dutch Edition) by Tom Bower,Frank van der Knoop

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